Released on: January 11, 2008, 9:05 am

Press Release Author: Comodo Group

Industry: Computers

Press Release Summary: UserTrust is the first free and unbiased feedback/rating
platform designed to drive trusted user and merchants interactions.

Press Release Body: Jersey City, NJ (January 11, 2008) - Recent research from
Forrester and Jupiter has consistently reported that user ratings help drive website
conversion. According to these studies, over 70% of online visitors rely on user
ratings to help them decide whether to purchase at a particular site. In support of
this key trend, Comodo, a leading Certification Authority announced the first free
and unbiased feedback/ rating platform called UserTrust. This free platform lets
eMerchants capitalize on these dynamics easily by providing them with technology
that captures feedback, provides ratings, and facilitates interaction between the
online shopper and the eMerchant. EMerchants participating in this no-cost program
will receive a free site seal, providing confirmation of their participation in
UserTrust. With UserTrust, eMerchants can incrementally improve business performance
through a deep understanding of customer requirements that emerge through this type
of platform.

The power of a customer feedback platform is a key strategic advantage to businesses
because it can increase revenue by leveraging viral marketing tactics that allow
prospects to become informed about the site\'s trustworthiness before making
purchases. Since there is no cost to the program, eMerchants gain an extra advantage
by displaying the UserTrust seal because they can convey a reassuring sense of
operational transparency, not easily achieved in the cloaked Internet environment.

UserTrust was designed so that eMerchants can easily collect feedback, solicit
feedback and manage feedback. Equally important, UserTrust will offer a
sophisticated mechanism to facilitate the remediation of a negative customer
experience. Together, positive and negative feedback provided through UserTrust
gives a rich opportunity to understand how to improve business performance.

\"We believe that with both businesses and consumers utilizing this platform, we can
improve the Internet,\" Melih Abdulhayoglu, CEO and Chief Security Architect of
Comodo said. \"We can weed out bad eMerchants, reward good ones, and have a better
user experience on the Internet once we are armed with information. UserTrust is
free, and, importantly, consumers will believe in its objectivity because UserTrust
is delivered by an organization that consumers have come to trust.\"
About Comodo

The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and individual
consumers to interact and conduct business via the Internet safely and securely. The
Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail
Certificates; award winning PC security software; vulnerability scanning services
for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the
growth of Internet-crime distinguish the Comodo companies as vital players in the
Internet\'s ongoing development. Comodo secures and authenticates online transactions
and communications for over 200,000 business customers and 3,000,000 users of our
desktop security products.

For additional information on Comodo - Creating Trust OnlineT visit
http://www.comodo.com

For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com

Web Site: http://www.comodo.com

Contact Details: +1 888 266 6361
media-relations@comodo.com